About Us

About us | Story line

Suede: A Legacy of Craftsmanship, Comfort, and Sustainability, Reshaping the perception of South Asian craftsmanship on the global stage.

In the heart of a bustling city, where tradition meets innovation, the story of Suede was born in 2015. Suede is not just a brand, but a continuation of a craft passed down through generations. An art form perfected by artisans with over 70 years of life experience, and no less than 35 years devoted to mastering their craft. Every pair of Suede shoes is a testament to the patience, dedication, and resilience of these craftsmen, and each stitch tells a story of hard work rooted in the streets where our journey began.

From the outset, Suede has sought to do more than preserve tradition; we set out to transform it. Suede is a South Asian label dedicated to honoring and redefining the rich heritage and artisanal craftsmanship of South Asia.

Our mission is clear: to redefine the narrative around handmade leather shoes. We embraced the timeless beauty of leather, but with a focus on sustainability — using only leather from animals raised for food, refusing to take part in the needless killing of animals. Our commitment to protecting the environment is woven into every decision we make, as we work to leave a lighter footprint while preserving the art of craftsmanship.

Our vission in our pursuit of excellence is, we also set out to change the perception that formal, handmade leather shoes must sacrifice comfort. We integrated modern solutions like rubber and vibram soles, ensuring durability and a level of comfort once thought impossible in formal footwear. Inside each pair, we carefully place technical insole foam, delivering unparalleled comfort with every step and challenging the long-held belief that elegance and comfort cannot coexist.

This journey has never been easy, it is one forged in the streets, through the skill of our craftsmen and long hours of dedication. But it is through their hands, aged and wise, that the essence of Suede continues to live. They have braved harsh conditions and poured their decades of experience into every pair of shoes, ensuring that each one embodies the quality, care, and attention to detail that our brand represents.

Suede is not just a shoe brand; it is a living story of heritage and reinvention. It is the meeting point of tradition and modernity, sustainability and luxury. We aim to reshape the perception of South Asian craftsmanship on the global stage. Our shoes stand as a bridge between the old world and the new, carrying with them the promise of comfort, style, and responsibility — crafted by hand, built for the future.

Proudly made in Pakistan 🇵🇰